Spitz (AVI)

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Sector: Fashion

Luxury Footwear & Accessories Emporium

Role - Chief Marketing Officer (Marketing Director)

Brand Refresh, updated value proposition and new CI implemented in 2 and 3D. New store concept and shopping experience

Results:

Retailer of the Year Award Sandton 

GQ Store of the Year Award

Gold Loerie Winter Print Campaign

Bronze Loerie - Digital & Viral Campaign for Super Premium launch into SA (Marc Jacobs; Dolce & Gabbana)

 

20% increase in sales in one year

 

Increase in market share

 

Most profitable and well performing brand in AVI portfolio

 

Roll out of 5 concept stores in 5 weeks

 

Made  Anthony Spitz proud (Founder’s son)

 

Launch of Dolce & Gabbana; Marc Jacobs Footwear, GEOX exclusively into SA