Spitz (AVI)


Sector: Fashion

Luxury Footwear & Accessories Emporium

Role - Chief Marketing Officer (Marketing Director)

Brand Refresh, updated value proposition and new CI implemented in 2 and 3D. New store concept and shopping experience


Retailer of the Year Award Sandton 

GQ Store of the Year Award

Gold Loerie Winter Print Campaign

Bronze Loerie - Digital & Viral Campaign for Super Premium launch into SA (Marc Jacobs; Dolce & Gabbana)


20% increase in sales in one year


Increase in market share


Most profitable and well performing brand in AVI portfolio


Roll out of 5 concept stores in 5 weeks


Made  Anthony Spitz proud (Founder’s son)


Launch of Dolce & Gabbana; Marc Jacobs Footwear, GEOX exclusively into SA