BRAND COMPASS AND BRAND VALUE PROPOSITION DOCUMENTATION & FACILITATION
Client/Business: Nando’s Global Grocery (London HQ) and Worldwide Licensing Division (Restaurants)
Nando’s is a restaurant chain that specialises in Portuguese-African food, including its signature flame-grilled peri-peri style chicken. Founded in Johannesburg in 1987, Nando's operates over 1,000 outlets in 35 countries. Their logo is the famous Portuguese symbol, the Rooster of Barcelos. They have a grocery division that offers peri peri sauces and products.
Sector: CPG and QSR
Role: Facilitator and Brand Enhancement Consultant
Timeframe: 3 months
Developed Brand Compass for both Divisions to provide a north star for the brand so ensure consistency across markets.
Engaged senior stakeholders and team members through the business to bring them on the journey.
Provided a brand foundation for future growth.