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BRAND COMPASS AND BRAND VALUE PROPOSITION DOCUMENTATION & FACILITATION

BRAND FRAMEWORK

Client/Business:  Nando’s Global Grocery (London HQ) and Worldwide Licensing Division (Restaurants)

Nando’s is a restaurant chain that specialises in Portuguese-African food, including its signature flame-grilled peri-peri style chicken. Founded in Johannesburg in 1987, Nando's operates over 1,000 outlets in 35 countries. Their logo is the famous Portuguese symbol, the Rooster of Barcelos. They have a grocery division that offers peri peri sauces and products.

Sector: CPG and QSR

 

Role: Facilitator and Brand Enhancement Consultant

Timeframe: 3 months

 

Results:

Developed Brand Compass for both Divisions to provide a north star for the brand so ensure consistency across markets.

Engaged senior stakeholders and team members through the business to bring them on the journey.

Provided a brand foundation for future growth.