Kurt Geiger

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Client/Business: Anglovaal industries

Brand: Kurt Geiger

Sector: Fashion

Luxury prêt-à-porter clothing; footwear and accessories brand which we also launched into Fine Fragrances

Role: Chief Marketing Officer

Job at Hand - Brand Refresh with innovation agenda and roll out including concept stores.

Updated value proposition and new CI implemented in 2 and 3D. New store concept and shopping experience.

 

Results:

 

Launch into Fine Fragrances

 

Relaunch of entire apparel and footwear ranges

 

Tiered Ranged and Brand Architecture to drive Casuals; Studio and Collection Ranges

 

Double digit growth in sales year on year

 

Increase in market share

 

Iconic brand in fashion arena in South Africa

Kurt Geiger is an apparel and footwear chain of concept stores around the country where customers have access to top quality exclusive footwear, accessories and clothing and experience a special and memorable shopping experience that keeps them coming back for more.

 

We created a new value proposition and brand identity system for KG that positioned it as the luxury footwear, accessory and male clothing and dressing solutions for men.

 

Footwear is the flagship product and there are ranges for men and women. The Female footwear range sold in Spitz stores nationwide.

 

The proposition is about understated class and style for worldly fashionista.