Commercial Growth & Innovation Specialist
Tania has over 25 years of success working with and for (within) blue chip and local business across multiple categories as a CEO or CMO. Most recently she successfully led a Pet Care manufacturer through a full business evolution from crisis to turnaround and transformed the business for sale. Over this three year period, the company more than tripled its NPV and increased profits by 85% through transforming its business model. Her extensive experience spans local and global markets where she has successfully transferred business models across international markets, most notably from Australia and North America to Scandinavia and South Africa. Her clients and career in South Africa and EMEA have included Standard Bank Private Clients, Nandos, Cadbury Schweppes, Mars Incorporated, Promeal, AVI, Spitz, Carvela, Kurt Geiger and Green
Cross, Unilever and Procter & Gamble, Douglas Green Bellingham; Diageo and Brandhouse; Heineken; Frasers Folly; Bio Oil Global; Personal Care and Fine Fragrances (Unilever; P&G; Tiger Brands) and Private Equity Investment Committee representation including a Family Office Investment Committee current client, which shows her breadth of industry experience.
With a strong value creator mindset which has resulted in award-winning marketing programmes and successful brand turnarounds, she knows that her success has come from her consistent focus on people and purpose.
Her mindset and programmes have always included elements of sustainability and giving back through leading edge thinking ahead of its time.
She believes in corporate social value vs CSI and it is very close to her heart. Initiatives involved with sustainability; policies and giving back at Promeal; AVI; Foodcorp; Mars Inc.
Achievements above business results include Gold Loerie for Spitz Winter Campaign; Bronze Loerie for Spitz Digital and viral Shoeshanista Campaign; EMEA Innovation Award for TNCC launch into Ireland and Independent Innovation Award for best launch for same brand; Speaker at Singapore RTM Conference for most innovative availability trader and demand creation activity delivering sustained business results within SA; Unilever Award for Graduate Programme Training Case Study. She loves to cook and to spend quality time with family and friends. Nature is a place she finds balance and peace, either hiking or at the beach. She is a keen yogi and ex marathon and ultra marathon runner. Travel is her obsession and she is always planning an adventure of sorts.